Based on indicative results from the Advisely Growth Survey, the vast majority (80.6%) of Advisely users are looking to take on new clients within the next 12 months.
Of that cohort, just over 40% want to bring in between 10 and 30 new clients; a further third are aiming for more than 30. Nearly a quarter (23.5%) are targeting the mass market, while 34.9% plan to approach high-net-worth investors. The remainder (41.6%) are looking to expand their reach among more the traditional "mass affluent" demographic.
Because the survey is ongoing (and because we've only just entered April), it's probably too early for any grand proclamations. At the very least, though, these preliminary results suggest advisers are repositioning for growth – a surprising turnaround after years of rising cost pressures and client base rationalisation.
Of course, the big question is how all this growth is going to happen. Iress and Deloitte's Advice in 2030: The Big Shift estimates that there around 11.8 million Australians with unmet advice needs; that number could be substantially reduced once you screen for preferred clientele and other factors, but the opportunity is undeniable.
Despite this, nearly half (44.7%) of current Growth Survey respondents are having trouble finding new clients. What's holding them back?
This question is what Advisely will be investigating over the next three months. To assist in this endeavour, we've welcomed a new set of expert contributors to work alongside our current team: Ben Marshan, Adele Martin, Louise Biti, Vanessa Bennett, Lisa Greensill, Dr. Katherine Hunt , Sharyn Rundle-Thiele, Conrad Francis, Luke Watson and Nathan Fradley.
Their experience and expertise will help us understand the core challenges of growing an advice business in 2025 –and what it takes to (profitably) serve those 11.8 million Australians who need financial advice.
We'd also love to hear your thoughts on the topic: if you haven't already, complete the five-minute Advisely Growth Survey by 27/04/25 and you'll go into the draw to win a $1,000 Airbnb voucher.
Advisely Team
