At every conference I went to last year, I kept hearing the same thing on repeat from speakers on stage:
- “Organic growth is slow.”
- “You’ve got to merge or acquire to scale.”
- “You need to spend money on ads.”
And honestly? I had to bite my tongue from shouting, “That’s not true!”
Because the advisers I coach (and in my own financial planning business) are consistently attracting ideal clients – without spending money on ads or going into debt buying someone else’s business.
In fact, some are even getting paid to do their marketing. (Yep, really. More on that shortly.) And no – it doesn’t involve coming up with weekly content for social media, chasing likes and followers and hoping one of them books in.
Because, let’s face it, that gets exhausting. And it's hard to stay consistent when you're already juggling all the things in an advice business.
Instead, we’ve revived a strategy I first saw my old boss use nearly 20 years ago to grow his advice business. It’s simple, it builds trust fast and it works.
So what is it?
Seminars – well, seminars with a serious modern glow up, not the ones from the 90s with stale sandwiches and 100-slide PowerPoints. We’re talking interactive, engaging workshops that convert.
These are five key ingredients for using workshops to grow and attract your ideal clients consistently:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed volutpat et tortor eget blandit. Vivamus fringilla aliquam mauris a pretium. Sed et quam id elit finibus consequat gravida convallis nunc. Quisque sed facilisis tellus, at tempor quam. Vestibulum dignissim, libero eu auctor pharetra, ante purus pellentesque quam, eu tristique felis velit at enim. Aenean tempus lorem nec turpis lobortis finibus. Aenean sodales sapien felis, nec blandit augue vulputate in.
This is a member exclusive. Sign in or create a free account to continue reading.
Advisely Partner