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Business Strategy

What do top advisers do differently?

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6 days ago

If you're a financial adviser like Emmanuel Asuquo, you could be spending as much as 70% of your time on activities that don't generate revenue. 

So how can you make the most of that remaining 30%? If you're aiming to generate leads and win new business, should you focus on educational content – or are live events and webinars a better approach? Does AI have any role to play? 

In the second episode of the third season of Iress's Upfront Podcast, Emmanuel Asuquo welcomes financial advice marketing expert (and creator of the world’s best G&T) Philip Calvert to answer these questions – and more. 

Listen to the entire episode below:

Click here for the full transcript.

Updated 5 days ago
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