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Business Strategy
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Why I'm happy to be a generalist

MatTenison's avatar
MatTenison
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6 days ago

In recent years, there has been a lot of talk around the benefits of becoming a specialist and focusing on a specific demographic or niche market. 

I'm not here to argue against this; I can see the merits and have considered this path myself several times. However, we have decided to stay in the “generalist camp” and I feel compelled to share my reasons for this decision.

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