Female Advisers only make up 23%

Thanks, Deb and yes financial planning is a terrific career for women in so many ways. Our practice is 80% female with all senior advisers/owners being female. I think you're right in that 'sales' targets could be a deterrent to becoming an adviser together with the assumption that experience in admin or client service roles doesn't count. If those things held true, I don't know what many of us would be doing now. Attending events such as the FAAA Congress provide invaluable opportunities for our teams to see and experience the profession more broadly.