We don't buy what we don't understand

Great article Kim, I love your emphasis on using visuals to showcase the value of advice. Have you considered videos to walk through the planning process for major life events? I've found short and sharp videos can vividly demonstrate how advisers help clients in an easily digestible way. Videos often edge out static images by bringing stories to life, sparking a deeper connection that stills can't quite capture, especially when tapping into the digital pulse of today's audience.