The awkward moment when it's time to increase fees

Let's wind back to the GFC: I'd just bought into an advice business, funded by debt, and revenue dropped by 30% overnight. That was bad enough, but the hardest part was moving clients to fixed fees – and having to justify why it was happening and what they were paying for. 

Like many advisers, I was uncomfortable with the fee-increase conversation – but one shift in my approach changed everything. Find out more in the video below.